After a short hiatus, we're returning to JF Dialogues with a great one. This week we spoke to BIG GAME, an industrial design studio hailing from Lausanne, Switzerland, founded in 2004 by three friends. Despite the highly functional and streamlined nature of their designs, there's a certain calming quality of playfulness within their work that we at Josh Fano really connect with. We hope you enjoy the interview.
1. How has your work evolved in the past year?
We started working together because we were friends sharing the goal of designing products of everyday life. Fifteen years later, we still work together and we are still friends. This is our biggest achievement. To celebrate this anniversary, we had a retrospective exhibition at the mudac, and published a book with Lars Müller.
2. What would you like to achieve?
The beauty of our job is that we work for very diverse industries, from furniture to cookware or watches. It never gets boring. Fields that we would like to explore next include consumer electronics, sports equipment and eyewear.
3. What’s the most rewarding element of your process?
When an idea for an object becomes reality. This feeling is amazing. It’s the reason why you want to become a designer in the first place.
4. What book has influenced you?
The GOOD GOODS catalogue by Philippe Starck.
5. What’s been your most rewarding project?
Our next project! We thrive on learning constantly from new experiences, and the start of a new project means discovering new technical elements, sometimes new materials, and new questions to answer.
6. Where do your ideas come from?
All projects at the studio are born from a discussion between the three founders. We share one large table where we work on projects before transmitting them to our team for the development.
7. When people experience your work, what emotion(s) do you want them to feel?
Our goal is for our objects to convey a certain calm, while embellishing the everyday life of their users.
8. What does your studio look like?
Our studio is a large high ceiling space that used to be a garage for buses. Its front wall opens completely so it’s very convenient to work on mock-ups, even for large things.
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