LOOKBOOKS

JF + SFC Collection

We collaborated with the London-based menswear designer Scott Fraser to produce two new sunglass frames. The collaborative collection is influenced by brutalist frame shape conceived between the 1930s and 1970s, whilst incorporating red and blue lenses to conjure the vibrancy of a modern age.

 

Photographer / Director: Ewan Waddell

Model / Stylist: Scott Fraser

Location: The National Theatre, London

 

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Oxford Sun Collection

Inspired by the rebellious James Dean's style, the Oxford frames are designed to pay homage to the legendary actor who revolutionised the definition of cool.

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Photographer / Director: Ewan Waddell

Models: Lisa Cinti & Bede Thomas Fireboar Rauh

Location: The Roger Stevens Building, Leeds

Completed in 1970, ‘The Roger Stevens Building’ was named after the British diplomat Sir Roger Bentham Stevens to honour his contribution to British society, having served as ambassador in both Sweden and Persia during the 1950s.

Buildings crumble and are forgotten, but digital information and imagery are ethereal and timeless. We sought to honour Sir Roger Stevens’ memory by immortalising the brutalist masterpiece through photographs.

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SS19 Sun Collection

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Photographer / Cinematographer: Ewan Waddell

Stylist/ Director: Gaea Nayo

Models: Richard Weare & Regan Billingsley

Location: Minima UK, Birmingham